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Stories are presented at the top of Instagram, meaning they’re the first thing users see when they go on the app. Other popular options are recipes and tutorials related to your products, shoutouts to individual customers, Q&As and exclusive announcements.

Exclusive, behind-the-scenes footage that shows the people behind your brand, as well as sneak-peaks of new products and services, are a great way of rewarding your followers and strengthening brand loyalty. The more regular your content, the more people grow to anticipate and look forward to seeing it. By maintaining a steady presence with visual content throughout the day or week, you will build a stronger bond with your followers. Any content you put on Stories is quick and easily consumable, making it more appealing for consumers to click on. Instagram Stories are the perfect way to get people engaged with your brand.

Not convinced? You will be after reading our list of benefits! 1. Instagram Stories are not just for individual users they have huge advantages from a marketing perspective for businesses. 10 reasons to use Stories on your Instagram business account Available to both personal and business accounts, this feature was launched in 2016 after Instagram’s unsuccessful purchase of its competitor, Snapchat. Much like Snapchat, photos and videos on Instagram Stories can be edited with doodles, stickers and text. Instagram Stories allows you to post temporary photos and videos that disappear 24 hours after you’ve posted them. Isn’t it about time your business made the most of Instagram’s Snapchat-inspired feature? What is Instagram Stories? Over 300 million people use Instagram stories every day.